In today’s ever-changing market segments, company’s need to adapt to keep up. In turn, marketers need to adapt their own strategies to sustain their company’s vision and values throughout the morphing brand and culture.
Join Dianne Culhane this Thursday at our monthly AMA luncheon as she discusses Collaborative Strategic Planning, Culture Change and Sustainability.
Culhane, a sustainability leader, change agent and communicator, is a pioneer specializing in a collaborative leadership practices and communication for sustainable results.
Don’t miss this opportunity to hear from one our industry’s leaders. And, if you’re an AMA member, you’ll receive the opportunity to chat with Dianne in more depth immediately after the presentation ends. Come with some of your best questions and keep the conversation going. We hope to see everyone there!
Dianne’s Bio
Dianne Culhane began her career at The Coca-Cola Company in 1985 as Creative Director. Most recently, she led the development of the foundational architecture for the company brand. After 22 years with this global enterprise, she is now in private practice, helping organizations and corporate clients improve their creative, collaborative and sustainable leadership.
“One of my favorite projects was being involved with the Coca-Cola Company’s development of its “Manifesto for Growth”—their 10-year strategic plan. What made this so exciting was the ability to reinvent a 120-year-old enterprise and do it in a way that accessed the collective genius of top leadership and built ownership for the plan throughout the global organization” says Culhane.





August 3, 2009
I’m very excited about hearing Diane speak!
The world of marketing is constantly evolving, and as professionals we must keep up. I try to approach every day as an opportunity to learn something new. Yesterday I attended a webinar on how to write an effective social media press releases and today I launched a seminar road show.
I look forward to hearing Diana share ways to develop marketing strategies that allow for change, while sustaining a company’s brand.
Hope to see you there!
Ashley Shockley
AMA President Elect
Marketing Director, Horne/Guest Insurance Agency
August 4, 2009
Looking forward to hearing a fresh perspective on these important and timely concepts. Agility is key!