Last month, Cynthia Currence taught us a lot about marketing in turbulent times. One thing that still stands out in my mind was her recommendation to develop partnerships with other entities to diversify your thinking. A lot of groups could learn from her examples and find ways to partner across business and nonprofit lines. See [...]
Continue ReadingDue to tough economic times, a company’s first inclination may be to pull back on expenses and trim the marketing budget. According to a new study, cutting spending hurts brands in the long term. The study shows brands who cut their marketing spend during a downturn lost marketshare and typically never recovered to private labels. [...]
Continue ReadingOn Thursday, April 2, Kevin Verner, spoke to the Charleston AMA chapter about the evolution of branding. Topics included brand strength and point of difference, brand relevance and brand adaptability.
Kevin’s speech was equally enlightening and humorous. He started the speech with a modified version of the disclaimer that plays at the beginning of South [...]
Thinking about coming to Thursday’s AMA luncheon? You don’t want to miss it. Speaker Kevin Verner is sure to discus the best ways to stay in the game of branding.
Here’s a list of fun facts about our speaker so you can get to know him a little more before Thursday:
Kevin is on Board of Directors [...]
Continue ReadingIf you missed the AMA luncheon last week, I feel bad for you. Honestly, I think Jay Berkowitz gave one of the best presentations I’ve ever heard on Internet Marketing. If you couldn’t make it, don’t worry as we’ll post a podcast of his presentation this week. And, we might even have a guest [...]
Continue ReadingIf you missed the AMA luncheon last week, I feel bad for you. Honestly, I think Jay Berkowitz gave one of the best presentations I’ve ever heard on Internet Marketing. If you couldn’t make it, don’t worry as we’ll post a podcast of his presentation this week. And, we might even have a guest [...]
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