AMA – Quarterly Breakfast Meetings
August 18, 2009
The American Marketing Association welcomes you to join us for Coffee Talk, a series of morning meetings created to encourage networking and provide an informal forum to discuss marketing’s role in a variety of industries. Each quarter, we will select a different industry and invite a guest speaker to [...]
In today’s ever-changing market segments, company’s need to adapt to keep up. In turn, marketers need to adapt their own strategies to sustain their company’s vision and values throughout the morphing brand and culture.
Join Dianne Culhane this Thursday at our monthly AMA luncheon as she discusses Collaborative Strategic Planning, Culture Change and Sustainability.
Culhane, a sustainability [...]
Last month, Cynthia Currence taught us a lot about marketing in turbulent times. One thing that still stands out in my mind was her recommendation to develop partnerships with other entities to diversify your thinking. A lot of groups could learn from her examples and find ways to partner across business and nonprofit lines. See [...]
Continue ReadingNext month we’re welcoming Cynthia Currence, former VP Marketing and Branding for the American Cancer Society, to our July AMA luncheon to talk about “Marketing Opportunities in Turbulent Times.” Read the full description on our events page.
Cynthia has an extensive background in qualitative research design and facilitation, marketing strategy and planning, sponsorship and cause branding. [...]
SUMMER SOCIAL: THERE’S ONLY A FEW TICKETS LEFT SO RESERVE YOURS NOW!
Do you need a break from the daily grind? Kick your weekend off early and enjoy some fun in the sun networking with your fellow marketing professionals aboard the Carolina Girl.
You’ll be greeted on the dock with a signature summer cocktail, sponsored by Firefly [...]
If you missed the Multimedia and Marketing luncheon last month, take some time to review the presentations by our speakers. There are two parts for each presentation. Happy Viewing!
[youtube=http://www.youtube.com/watch?v=PLDWCRaRsXg]
Patrick Bryant, Go To Team
Part 1 | Part 2
Tim McManus, PDA Stage
Part 1 | Part 2
Big thanks to both companies for helping us produce the videos! PDA [...]
The Charleston American Marketing Association is pleased to announce it has elected 13 new board members to support its 2009-2010 initiatives.
The 2009-2010 Charleston AMA Board includes:
President - Krista Robertson, Roper St. Francis Healthcare
President-Elect - Ashley Shockley, Horne/Guest Insurance Agency
Past President - Lee Deas, Obviouslee Marketing
Secretary - Riley Croft, Kennickell Print & Global Marketing
Treasurer - Carrie [...]
Anyone need a recap of what we all learned at the May luncheon? Here’s a quick excerpt from Robert’s entry at Blue Ion:
Content Development - Brands are developing more and more content (video, interactive, photo, stories, etc.) today to tell their story/stories, and distributing it through online channels.
Distribution - There are endless opportunities for distributing [...]
Last week we confirmed two dynamic speakers from Blue Ion to moderate our panel of multimedia experts that we’ve previously highlighted. Charleston AMA welcomes Robert and Chris:
Robert Prioleau
Founding Partner & Strategy Director
Chris Simpson
Digital Marketing Director
Some of Blue Ion’s favorite videos produced by their staff members include the Blue Ion Flipbook and and Blue Ion Skateboarding.
They’ve [...]
Still not sure whether or not you want to attend our May luncheon? Perhaps learning more about our last panelist will help you make the decision.
Patrick Bryant, Managing Partner
Go To Team
What is your favorite viral video?
Our go to team commercial. We sent it out in an email to 2000 broadcast producers and clients… they loved [...]
Flickr Photos
