If you missed the Multimedia and Marketing luncheon last month, take some time to review the presentations by our speakers. There are two parts for each presentation. Happy Viewing!
[youtube=http://www.youtube.com/watch?v=PLDWCRaRsXg]
Patrick Bryant, Go To Team
Part 1 | Part 2
Tim McManus, PDA Stage
Part 1 | Part 2
Big thanks to both companies for helping us produce the videos! PDA [...]
The Charleston American Marketing Association is pleased to announce it has elected 13 new board members to support its 2009-2010 initiatives.
The 2009-2010 Charleston AMA Board includes:
President - Krista Robertson, Roper St. Francis Healthcare
President-Elect - Ashley Shockley, Horne/Guest Insurance Agency
Past President - Lee Deas, Obviouslee Marketing
Secretary - Riley Croft, Kennickell Print & Global Marketing
Treasurer - Carrie [...]
Anyone need a recap of what we all learned at the May luncheon? Here’s a quick excerpt from Robert’s entry at Blue Ion:
Content Development - Brands are developing more and more content (video, interactive, photo, stories, etc.) today to tell their story/stories, and distributing it through online channels.
Distribution - There are endless opportunities for distributing [...]
Last week we confirmed two dynamic speakers from Blue Ion to moderate our panel of multimedia experts that we’ve previously highlighted. Charleston AMA welcomes Robert and Chris:
Robert Prioleau
Founding Partner & Strategy Director
Chris Simpson
Digital Marketing Director
Some of Blue Ion’s favorite videos produced by their staff members include the Blue Ion Flipbook and and Blue Ion Skateboarding.
They’ve [...]
Still not sure whether or not you want to attend our May luncheon? Perhaps learning more about our last panelist will help you make the decision.
Patrick Bryant, Managing Partner
Go To Team
What is your favorite viral video?
Our go to team commercial. We sent it out in an email to 2000 broadcast producers and clients… they loved [...]
Our second of three posts highlighting our May speaker panelists. This time we’ll get to know Justin more.
Justin Nathanson, Lead Producer and Founder
The Cut Company
What is your favorite viral video?
I like some for their humor, some for their marketing effectiveness, and some to just brighten my day.
I’ll cover those 3:
I am tempted to say for [...]
Continue ReadingI recently read an article at www.the60secondmarketer.com which gives 22 ways to use video online to increase your business. In honor of our next meeting on May 7th - “Multimedia and Marketing - How to Make it Work for You” - I have posted the top 5 that I found most useful. You [...]
Continue ReadingWe’re gearing up for the May 7 luncheon, “Multimedia and Marketing - How to Make it Work for You.” In the next three posts, join us as we learn more about each of our three panelists. First up:
Tim McManus, Director of Business Development
PDA Stage
What is your favorite viral video?
That is a really tough question….. someone [...]
Due to tough economic times, a company’s first inclination may be to pull back on expenses and trim the marketing budget. According to a new study, cutting spending hurts brands in the long term. The study shows brands who cut their marketing spend during a downturn lost marketshare and typically never recovered to private labels. [...]
Continue ReadingOn Thursday, April 2, Kevin Verner, spoke to the Charleston AMA chapter about the evolution of branding. Topics included brand strength and point of difference, brand relevance and brand adaptability.
Kevin’s speech was equally enlightening and humorous. He started the speech with a modified version of the disclaimer that plays at the beginning of South [...]
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