Charleston AMA - Amercian Marketing Association

Fun Fact About April Luncheon Speaker, Kevin Verner

March 31, 2009 No comments yet

Thinking about coming to Thursday’s AMA luncheon? You don’t want to miss it. Speaker Kevin Verner is sure to discus the best ways to stay in the game of branding.
Here’s a list of fun facts about our speaker so you can get to know him a little more before Thursday:

Kevin is on Board of Directors [...]

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Shift in the Advertising Spend

March 18, 2009 1 comment

An article I recently read from Advertising Age titled  “Marketers, Agencies Not Ready to Spend, Even Online” suggested that marketers and agencies are less optimistic about increasing their spend in online advertising than previously reported at the end of 2008.
As we all know, newspapers and magazines have seen a sharp decrease in advertisers. But my [...]

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Awesome Response - Jay’s 10 Golden Rules

February 9, 2009 1 comment

If you missed the AMA luncheon last week, I feel bad for you. Honestly, I think Jay Berkowitz gave one of the best presentations I’ve ever heard on Internet Marketing. If you couldn’t make it, don’t worry as we’ll post a podcast of his presentation this week. And, we might even have a guest [...]

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Awesome Response - Jay's 10 Golden Rules

February 9, 2009 1 comment

If you missed the AMA luncheon last week, I feel bad for you. Honestly, I think Jay Berkowitz gave one of the best presentations I’ve ever heard on Internet Marketing. If you couldn’t make it, don’t worry as we’ll post a podcast of his presentation this week. And, we might even have a guest [...]

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Charleston AMA Fuels YOUR Growth

January 27, 2009 1 comment

In today’s economy, most people are doing the OPPOSITE of what they should when it comes to their careers – are you?
DON’T stop coming to professional meetings, DON’T cancel your memberships and DON’T ignore free opportunities to further your professional development!
Yes, these take time out of your workday and money from your pocket, but they [...]

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Interested in Becoming a Board Leader?

January 15, 2009 2 comments

The Board of the Charleston American Marketing Association is seeking an infusion of new ideas, energy and enthusiasm to lead the organization. We would like to give you the opportunity to deepen your connection with the Charleston AMA and get involved at the leadership level by nominating yourself or another AMA [...]

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Developing a Marketing Communication Plan

January 14, 2009 No comments yet

Many organizations struggle with limited resources and in today’s economy,  time is money. A strategic marketing communication plan can help an organization focus resources on the important tasks and set priorities. Without a plan, an organization generally becomes reactive instead of proactive with their communications. Reactive communication leads to wasted time and often dilutes the [...]

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Top Social Media Sites - What’s Working?

January 12, 2009 3 comments

After returning to the daily grind, I finally got a chance to catch up on some of my favorite interactive marketing blogs. I started following Jeremiah Owyang a few years ago when Blueion recommended him as an industry expert. And, they were right! He’s made my top list of 5 or so bloggers to follow [...]

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Top Social Media Sites - What's Working?

January 12, 2009 3 comments

After returning to the daily grind, I finally got a chance to catch up on some of my favorite interactive marketing blogs. I started following Jeremiah Owyang a few years ago when Blueion recommended him as an industry expert. And, they were right! He’s made my top list of 5 or so bloggers to follow [...]

Continue Reading

Sunday, the day of. . .email?

December 8, 2008 6 comments

Ahhh Sunday, the seventh day of the week, the day to recoop before the work week. Or is it? It seems that a growing trend for Sunday has started - checking business related emails. I can remember my marketing manager telling me that she couldn’t get through the night on Sunday without checking her email [...]

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