Charleston AMA - Amercian Marketing Association

AMA partners with Trident Literacy Association for annual Jingle Mingle

December 3, 2008 2 comments

I promise this will not be your average holiday party!
American Marketing Association, Public Relations Society of America and Advertising Federation, have joined forces to plan the 3rd Annual Jingle Mingle on Dec 9 from 5:30 - 7:30 at Aloft Hotel (sure to be the biggest Christmas party of the year).
In addition to an open bar, heavy hors d’oevures, [...]

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Michael Haskins is the 2008 Marketer of the Year

November 14, 2008 No comments yet

The 2008 Spark! Awards for Marketing Excellence was a huge success, with nearly 100 top marketers in attendance. This year’s entries were some of the best in the program’s three year history!
Congratulations to Michael Haskins, the 2008 Marketer of the Year!
Michael is the executive vice president for external relations at the College of Charleston. His [...]

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How do you measure ROI?

October 27, 2008 No comments yet

In today’s economy it is becoming more and more important for marketing professionals to provide a return on the company’s investment for marketing initiatives. Where is the money going? Are we receiving the full benefits? Should we evaluate our allocation of marketing costs?
In the Sept. 15 issue of Marketing News, the American Marketing Association’s [...]

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