Due to tough economic times, a company’s first inclination may be to pull back on expenses and trim the marketing budget. According to a new study, cutting spending hurts brands in the long term. The study shows brands who cut their marketing spend during a downturn lost marketshare and typically never recovered to private labels. [...]
On Thursday, April 2, Kevin Verner, spoke to the Charleston AMA chapter about the evolution of branding. Topics included brand strength and point of difference, brand relevance and brand adaptability.
Kevin’s speech was equally enlightening and humorous. He started the speech with a modified version of the disclaimer that plays at the beginning of South [...]
Thinking about coming to Thursday’s AMA luncheon? You don’t want to miss it. Speaker Kevin Verner is sure to discus the best ways to stay in the game of branding.
Here’s a list of fun facts about our speaker so you can get to know him a little more before Thursday:
Kevin is on Board of Directors [...]
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