Charleston AMA - Amercian Marketing Association

Tag Archive | "Cynthia Currence"

Brand Building, Chapter News/Events, Marketing Strategy/Research

Do You Know Your Turbulence Navigation Score?

July 24, 2009 No comments yet

Last month, Cynthia Currence taught us a lot about marketing in turbulent times. One thing that still stands out in my mind was her recommendation to develop partnerships with other entities to diversify your thinking. A lot of groups could learn from her examples and find ways to partner across business and nonprofit lines. See [...]

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Chapter News/Events, Marketing Strategy/Research

Cynthia Currence Tells All

June 29, 2009 1 comment

Next month we’re welcoming Cynthia Currence, former VP Marketing and Branding for the American Cancer Society, to our July AMA luncheon to talk about “Marketing Opportunities in Turbulent Times.” Read the full description on our events page.
Cynthia has an extensive background in qualitative research design and facilitation, marketing strategy and planning, sponsorship and cause branding. [...]

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