Evolution of Branding - Kevin Verner speaks to AMA
April 5, 2009 2 comments
On Thursday, April 2, Kevin Verner, spoke to the Charleston AMA chapter about the evolution of branding. Topics included brand strength and point of difference, brand relevance and brand adaptability.
Kevin’s speech was equally enlightening and humorous. He started the speech with a modified version of the disclaimer that plays at the beginning of South [...]




