Charleston AMA - Amercian Marketing Association

Tag Archive | "marketing planning"

Interactive Marketing, Marketing Strategy/Research, PR/Advertising

Shift in the Advertising Spend

March 18, 2009 1 comment

An article I recently read from Advertising Age titled  “Marketers, Agencies Not Ready to Spend, Even Online” suggested that marketers and agencies are less optimistic about increasing their spend in online advertising than previously reported at the end of 2008.
As we all know, newspapers and magazines have seen a sharp decrease in advertisers. But my [...]

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Marketing Strategy/Research

Developing a Marketing Communication Plan

January 14, 2009 No comments yet

Many organizations struggle with limited resources and in today’s economy,  time is money. A strategic marketing communication plan can help an organization focus resources on the important tasks and set priorities. Without a plan, an organization generally becomes reactive instead of proactive with their communications. Reactive communication leads to wasted time and often dilutes the [...]

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