Due to tough economic times, a company’s first inclination may be to pull back on expenses and trim the marketing budget. According to a new study, cutting spending hurts brands in the long term. The study shows brands who cut their marketing spend during a downturn lost marketshare and typically never recovered to private labels. [...]
An article I recently read from Advertising Age titled “Marketers, Agencies Not Ready to Spend, Even Online” suggested that marketers and agencies are less optimistic about increasing their spend in online advertising than previously reported at the end of 2008.
As we all know, newspapers and magazines have seen a sharp decrease in advertisers. But my [...]
In today’s economy it is becoming more and more important for marketing professionals to provide a return on the company’s investment for marketing initiatives. Where is the money going? Are we receiving the full benefits? Should we evaluate our allocation of marketing costs?
In the Sept. 15 issue of Marketing News, the American Marketing Association’s [...]
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