In today’s ever-changing market segments, company’s need to adapt to keep up. In turn, marketers need to adapt their own strategies to sustain their company’s vision and values throughout the morphing brand and culture.
Join Dianne Culhane this Thursday at our monthly AMA luncheon as she discusses Collaborative Strategic Planning, Culture Change and Sustainability.
Culhane, a sustainability [...]
An article I recently read from Advertising Age titled “Marketers, Agencies Not Ready to Spend, Even Online” suggested that marketers and agencies are less optimistic about increasing their spend in online advertising than previously reported at the end of 2008.
As we all know, newspapers and magazines have seen a sharp decrease in advertisers. But my [...]
Many organizations struggle with limited resources and in today’s economy, time is money. A strategic marketing communication plan can help an organization focus resources on the important tasks and set priorities. Without a plan, an organization generally becomes reactive instead of proactive with their communications. Reactive communication leads to wasted time and often dilutes the [...]
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