Charleston AMA - Amercian Marketing Association

Tag Archive | "marketing"

Do You Know Your Turbulence Navigation Score?

July 24, 2009 No comments yet

Last month, Cynthia Currence taught us a lot about marketing in turbulent times. One thing that still stands out in my mind was her recommendation to develop partnerships with other entities to diversify your thinking. A lot of groups could learn from her examples and find ways to partner across business and nonprofit lines. See [...]

Multimedia Panel Delivers

May 26, 2009 No comments yet

Anyone need a recap of what we all learned at the May luncheon? Here’s a quick excerpt from Robert’s entry at Blue Ion:
Content Development - Brands are developing more and more content (video, interactive, photo, stories, etc.) today to tell their story/stories, and distributing it through online channels.
Distribution - There are endless opportunities for distributing [...]

May Speaker Profile - Patrick Bryant

April 22, 2009 3 comments

Still not sure whether or not you want to attend our May luncheon? Perhaps learning more about our last panelist will help you make the decision.
Patrick Bryant, Managing Partner
Go To Team
What is your favorite viral video?
Our go to team commercial. We sent it out in an email to 2000 broadcast producers and clients… they loved [...]

May Speaker Profile - Justin Nathanson

April 20, 2009 No comments yet

Our second of three posts highlighting our May speaker panelists. This time we’ll get to know Justin more.
Justin Nathanson, Lead Producer and Founder
The Cut Company
What is your favorite viral video?
I like some for their humor, some for their marketing effectiveness, and some to just brighten my day.
I’ll cover those 3:

I am tempted to say for [...]

May Speaker Profile - Tim McManus

April 16, 2009 No comments yet

We’re gearing up for the May 7 luncheon, “Multimedia and Marketing - How to Make it Work for You.” In the next three posts, join us as we learn more about each of our three panelists. First up:

Tim McManus, Director of Business Development
PDA Stage
What is your favorite viral video?
That is a really tough question….. someone [...]