I recently read an article at www.the60secondmarketer.com which gives 22 ways to use video online to increase your business. In honor of our next meeting on May 7th - “Multimedia and Marketing - How to Make it Work for You” - I have posted the top 5 that I found most useful. You can find the full article here.
- Add variety. Use photos up front, then cut away to a short interview, then come back to a pie chart, then show more photos — the more variety and texture in your video, the more your audience will stay engaged.
- Don’t regurgitate a press release. Videos are not press releases. They’re separate animals of their own. Write them that way.
- Script writing secrets. Write your script. Then write it again with 25% fewer words. Then cut that back by another 25%. The secret is to keep things short. People are used to watching 30-second commercials. Two minutes is an eternity in online video world.
- Don’t cheap out. Bad video production makes for a bad user-experience. If you’re an Apple user, you can use Garage Band and iMovie to make high-quality videos. If you’re not an Apple user, you can use some PC based solution that’ll probably be less elegant and harder to use. Sorry.
- A committee will kill a good video. As with most things creative, the more people who are involved, the more likely a good concept will get watered down. Keep things simple, crisp and efficient.
You can also use the following tools to help you gain attention for your video on the web:
- You Tube
- Vimeo
- Tube Mogul
- Veeple
- Lee Deas, CAMA President
Flickr Photos
